How to Fix Duplicate Content with Canonical Tags and Schema
Protect your rankings and clarify your content for search engines Duplicate content is one of the most common—and most misunderstood—issues in SEO. Whether it’s caused by URL variations , printer-friendly pages , or syndicated content , duplication can confuse search engines, dilute your rankings, and waste your crawl budget . The good news? You can fix it. With the right use of canonical tags and schema markup , you can guide search engines to the correct version of your content and preserve your SEO equity . What Is Duplicate Content? Duplicate content refers to blocks of text or entire pages that appear in more than one location—either on your own site or across different domains. It’s not a penalty in itself, but it can lead to: Lower rankings due to split link equity Reduced crawl efficiency Confusion about which page to index Poor user experience Common causes include: URL parameters (e.g., ?ref=twitter) HTTP vs. HTTPS versions www vs. non-www Pagination and sorting filte...